O
Venture built by AUVY building
Outeva
Brand approval and publishing: every post, page and campaign checked against the brand's rules before it goes out.
“Nothing off-brand leaves the building.”
Today we launch the new Northwind Suite for every planning team. It saves 10 hours a week, and it is simple to set up.
- Brand name: Northwind
- Retired product name found: “Northwind Suite”
- Claim without a source: “saves 10 hours a week”
- Tone: plain, no superlatives
Why it exists
Every post, page and deck a team publishes says something about the brand, and now and then something it isn't allowed to say: an old product name, a claim without a source, the wrong tone.
Outeva checks drafts against the brand's own rules before they go out and shows exactly which line breaks which rule. It's in use at AUVY today.
- For
- Teams that publish a lot and can't afford off-brand.
- Where it stands
- In use at AUVY.
What happens next
- 1
Run AUVY's own launch through it
- 2
Open it to the first two outside teams
- 3
Charge once both rely on it
The company
- Stage
- building
- Legal
- Its own company
- Run by
- AUVY, until it has its own team
- Infrastructure
- Its own EU cluster
- Runs on
- Agent runtimeModel router
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